Cision closes acquisition of Streem

Chris Pash
By Chris Pash | 4 April 2022
 
Elgar Welch

Global communications intelligence company Cision has completed the acquisition of Australian realtime media monitoring company Streem.

This follows approval from the Foreign Investment Review Board (FIRB) and the United States’ Department of Justice (DoJ).

Streem will continue to operate as an independent brand, with key management staying on.

Elgar Welch, CEO of Streem: “The closing of this deal gives us the opportunity to create the ANZ region’s leading media intelligence offering and Streem is now best positioned to deliver on every customer’s need through a single platform and local team.” 

The deal, whose commercial terms have not been revealed, means that most media monitoring in Australia will be under the control of offshore businesses.

Streem, founded in 2017 by Elgar Welch, a former staffer in the prime minister’s office, and CTO Antoine Sabourin, was seen as a start-up challenger.

The biggest player, former ASX-listed Isentia, was sold for $67 million to UK-based Access Intelligence last year.

Another service, Meltwater, is Norwegian. 

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