TikTok Australia’s most trending content in 2021
In 2021, over one billion people turned to TikTok to be entertained.
TikTok has released the details of its biggest trends, moments, and movements that made 2021 a record breaking year for the social media platform. 2021 saw For You feeds filled with trending content across categories including comedy, food and drink, and family videos.
TikTok Australia and New Zealand’s GM, Lee Hunter said: “The past year has been an incredible one for the Australian TikTok community. It’s been amazing to see people come together to support one another, spread joy, share their talents and passions, and most of all, celebrate our Australian-ness in all its forms. As a nation, we express our culture in a really unique way – we’re fun, cheeky and willing to take the mickey out of ourselves. And the rest of the world is fascinated by our creativity and sense of humour. This year, it’s been great to see Aussie culture, and talent, exported to the rest of the world through TikTok.”
In addition, TikTok is launching today, ‘Ask on TikTok’, a new Q&A feature inviting you to look back on your most memorable moments in 2021. Simply choose which questions you want to answer about your year in the app. People can choose a question like “what was your 2021 highlight?” or “what was your happiest moment of 2021?” and answer it in a new creation or by sharing a previous TikTok video.
TikTok’s chief operating officer, Vanessa Pappas, added: “There’s something really special about TikTok’s diverse global community that people just can’t find anywhere else. For us, 2021 was a year for connection and we’ve seen people on TikTok laughing together, entertaining us, starting cultural phenomenons, and teaching us new things. It’s been incredible to see the depths of entertainment and creativity from this community, and we’re delighted to celebrate all the ways we’ve come together this year on TikTok.”
The Australian TikTok content makers that went viral in 2021 include: @winniethecattledog, @brittanyskyeshackleton, @not_erica instructions, @benjycartwright, @chantyb97.
This year, two Australian artists cracked the global top five most popular songs on TikTok in 2021 – Masked Wolf (@maskedwolfmusic) whose song ‘Astronaut In The Ocean’ has sound-tracked 17 million TikTok videos, and Sydney-born superstar The Kid Laroi, whose single with Justin Bieber, ‘Stay’, has been used in nearly 9 million videos.
The top local tracks that Australians loved on TikTok this year “Astronaut in the Ocean” – Masked Wolf, @zaraliang “Stay” – The Kid Laroi & Justin Bieber, @luckythirteenz, “Paparazzi” – Kim Dracula, @kimdrac, “Send It” – Hooligan Hefs, @rohanbrown06 and, “Fly Away” – Tones and I, @pollyannask8.
Here in Australia, the breakthrough stars of 2021 include: @oneminmicro – An Australian-based content creator team producing products, art and content through microscopes.@rhyleep95 – The ‘Cursed Cosplay’ TikToker. @samfrickerr – Our very own Olympic diver, Sam Fricker, took the world by storm. @lukefalzon – Bear Grylls ain’t got nothing on this guy. @ulaulaula – Sydney-based singer Ūla blew our minds with her bedroom covers and busking ballads.
The Australian foodies who went viral include: @kookingwithakoori – An Australian delicacy: Introducing the Devon Snack Pack, @chefsanddogs – A gourmet bowl fit for a (puppy) prince. Pawsome, @tigga_mac – NRL Grand Final lamingtons, @stickyaustralia – Jolly lolly machine. @morganhipworth – Store bought sausage rolls are dead.
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